Command Center / Create Content
One brief. Every channel, in your voice.
This is the room where the work gets made. Describe the ask once and get drafts built for each channel, or hand it a goal and let it plan a whole campaign. The copy comes back in the voice your buyers already recognize.
Tell it the ask, once.
Start on the Standalone side for a single piece. Describe what you want and choose organic posts or paid ad copy. Set the audience and how much, then let the Brand Brain fill in the rest.
New brief
What are we making?
The ask
Content type
Audience
Volume
Choose where it goes. It handles the format.
Select the channels and each draft comes in the shape that channel rewards. A LinkedIn post is not a blog intro with line breaks. Switch to Paid and you pick the exact ad units instead, from LinkedIn carousels to Google RSAs, each written to spec.
- ·Organic across LinkedIn, email, blog, and more
- ·Paid ad units written to each platform's spec
- ·Message testing spins up angle variants
Channels
Where does this run?
On brand before you read it.
The brand voice rules are enforced while the draft is written, then a second server-side pass rewrites anything that slipped. Em dashes, stock AI phrasing, the tells that give away a machine, none of it reaches the copy. The version on screen is the one you can ship.
- ·Voice rules applied at generation
- ·A deterministic pass strips the AI tells
- ·No em dashes, no filler, ready to publish
3 drafts
Ready to read
LinkedIn post
Hook, proof, soft CTA
Announcement email
Subject, preview, body
Blog intro
350 words, on vertical
Give it a goal. Get a plan you can edit.
Flip to Campaign and it changes shape. One line about the push and a goal, and the strategist proposes a blueprint, an anchor piece with a working title and why, a channel mix with a job for each spoke, and a cadence. You edit all of it before it writes a word.
- ·Anchor format, title, and rationale
- ·A channel mix with per-channel roles
- ·A publishing cadence you can adjust
The blueprint
Edit before it writes
The thesis
You can ship past the compliance bottleneck.
Pillar guide
The compliance playbook for mid-market health
Drives traffic to the anchor
Nurtures the ones who clicked
It writes the campaign, then fills your calendar.
Approve the plan and it writes the anchor and every spoke. Set a start date and Send to calendar schedules the whole campaign to the cadence, then drops it in the Calendar for review. Save a strategy to finish later, or come back to an approved campaign and generate more.
- ·Anchor plus every spoke, written
- ·Scheduled from your start date
- ·Saved strategies resume anytime
The campaign
Written and ready
The compliance playbook
Pillar guide
LinkedIn post
Hook, proof, CTA
Nurture email
Follows the anchor
Start date
The first draft is the one you ship.
No agency round-trip and no prompt wrangling. A brief or a goal goes in and usable work comes out, in the voice your buyers already recognize.