How it works · From your business to a campaign
From your business to a strategy-led campaign.
After a demo and onboarding, the content function lives with your team. No agency in the loop. No knowledge walking out when people leave.
01
Step 1 · After your demo
Spin up your workspace.
Once you've seen it against your agency and onboarded, your private instance goes live. Pick a subdomain. Upload a logo. Set brand colors. Yours, not ours.
What lands
- Branded subdomain
- Live after onboarding
- Password set by you
02
Step 2 · 30 minutes
Build the Brand Brain from your real customers.
Hand it your actual customers, not a persona guess. Paste your voice doc, drop in audience data, upload the PDFs it should read, add the refusal list — the words and claims you'll never publish. Editable forever.
What lands
- ICP built from real customers
- Audience segments
- Drag-and-drop docs and URLs
03
Step 3 · 10 minutes
Load strategy and roadmap.
Add verticals, KPIs, and milestones once. Every campaign after that knows what your business is trying to do this quarter, not just what's trending.
What lands
- Verticals with stage and ARR
- KPI dashboard
- 36-month timeline
04
Then, on every brief
The strategy first, then the campaign.
Open Create Content. Give it a brief. It returns the angle and argument first, then the blog, email, and social to carry it — one coherent campaign, scored against the Brand Brain before it reaches your screen.
What lands
- Strategy, then blog, email, social
- Voice match scored on every draft
- Refusal list enforced silently
05
Every day after
The voice compounds. The knowledge stays.
Brief it, ship it. The voice sharpens as you edit, and the customer model and strategy stay in the system, not in anyone who might leave. Turnover doesn't reset you.
What lands
- A voice that sharpens with use
- Knowledge that survives turnover
- Outputs always yours to export
Want to see it against your agency first?
Bring one real brief, the kind you'd give your agency. We'll run it side by side and your team scores it. No commitment until you've seen the gap.