Brand Brain / Company
The company, written down once.
Most teams keep their positioning in someone's head and their brand voice in a doc nobody opens. This is where it lives, and where the AI reads it before every draft.
Who you are, on the record.
The profile holds your positioning, your proof points, and the words you actually use about yourself. It is the backbone every other section borrows from.
What we do
Proof
Differentiators
The voice, written down as rules.
The Brand tab is the heart of the Brand Brain: positioning and promise, the voice the brand speaks in, and the words you lean on versus the ones you ban. Paste a sentence and Draft with AI fills the first pass; you edit from there. Every draft is generated against it.
- ·Positioning, promise, and core message
- ·Voice, tone, and house style
- ·Words we use · words we avoid
We sound
We never sound
Words we avoid
“game-changer”, “synergy”, “best-in-class”
Draft with AI
Brand brief, first pass
One company, many voices.
Each sub-brand carries its own tone and audience while inheriting the parent rules. Your Company Health talks to clinicians; Your Company Public talks to procurement. The tool keeps them straight so you do not have to.
- ·Per-sub-brand voice and audience
- ·Inherits parent guardrails
- ·Selectable inside every brief
Sub-brands
3 voices on file
Your Company Health
Clinicians · measured, plain
Your Company Public
Procurement · formal
Your Company Labs
Developers · direct
The reading list the AI actually does.
Paste in your brand guidelines or tone bible, whatever document you already treat as the source of truth. The AI reads it back verbatim, so it shapes the words a draft actually uses instead of guessing at your voice.
Brand documents
Pasted references
Tone of Voice Guide
guidelines · read verbatim
Messaging Framework
messaging · read verbatim
Approved Boilerplate
general · read verbatim
Stop re-explaining your own company.
Write it down once and every draft, every email, every ad inherits it. The agency onboarding deck becomes a screen you keep current.