Put a defensible number on the marketing you could never measure.
Brand work, organic content and thought leadership rarely arrive with a ROAS attached. This calculator turns them into a gross-profit return your finance team will accept, then emails you the report.
Most calculators only count what you stop spending.
A cost-savings calculator stops at the obvious line items: the cancelled retainers and the unused subscriptions you can drop. Useful, yet it misses the larger half of what marketing actually does.
Brand building and organic content still move pipeline and shorten sales cycles while compounding over time. Finance teams discount what they cannot see on a spreadsheet, so that value quietly goes unreported year after year.
This model does two jobs at once. It tallies the hard savings you can bank today and puts a conservative, clearly-labelled forecast on the marketing value that never had a number. The result is a reporting framework you can run every quarter.
Hard savings, banked today
The line your CFO can verify before the meeting ends. Offset spend and recovered hours, valued at your own rates.
Forecast value, labelled honestly
A projection you can defend when someone pushes back. Pipeline and brand lift modelled conservatively and kept apart from the hard numbers.
A number for the unmeasured
Finally, something to say when someone asks what brand work actually costs. A defensible return on the work that never had a clean ROAS attached.
Nine sections. The most complete picture your marketing team has ever put in one place.
Gather these before you begin and the form moves quickly. Rough figures work everywhere, and the report flags which inputs changed the outcome most so you know where precision pays off.
Your company
Your industry and rough headcount. How many brands you run and your approximate annual revenue.
Why we use it
It sets your plan tier and scales every projection to the size of your business.
Your funnel today
Monthly visitors and your visitor-to-lead and lead-to-customer rates. Your average deal value, gross margin, and how long a typical deal takes to close.
Why we use it
This is your starting line. Everything we project is anchored to what you already know is true.
What you run now
Whether you run email nurture and social campaigns today, how many content pieces you publish each month, and the channels you publish on.
Why we use it
Existing activity is where better content compounds, so it shapes the forecast rather than the hard savings.
Where you stand today
Your email open rate, the direction of your organic traffic over the last year, and the content type that performs best for you.
Why we use it
A real baseline keeps the projection grounded and shows which formats to lean into first.
Content spend
Your monthly spend on agencies or freelancers, plus any content-AI subscriptions and the per-seat tools your team buys.
Why we use it
This is the third-party cost Exodus offsets, the most defensible and bankable line in the whole report.
Team time
Roughly how many hours go into content each week and strategy each quarter, a loaded hourly cost, and how much freed time you would move into strategy.
Why we use it
Recovered hours convert to cash at the rate you set, and moving any of that freed time into strategy unlocks the second growth layer.
Your brand foundation
Whether your brand voice and guidelines are already documented, and what a one-time build-out would cost you.
Why we use it
An undocumented brand carries an avoidable cost and a compounding upside, both shown separately in the report.
Your brand brain
Who you sell to and what you offer. Your positioning and proof points, the tones to steer clear of, plus what a great piece of content should do for you.
Why we use it
This is how we set the engine up for you. It shapes the report narrative and how we target the right buyer from the first draft.
Your competition
The competitors you watch, where they show up, how your content compares, the move that would put you ahead, and why you lose deals you should win.
Why we use it
This is what makes your report yours instead of a template. It is also what your competitors do not have.
You have seen what we ask for.
Here is what you get back: a finance-ready report built around your own numbers.
Start the calculatorBuilt while you fill it out. In your inbox before you have made your coffee.
Nothing is shown on this page. We email a single branded report, built to be forwarded straight to your CFO.
Return on gross profit
Every projection runs on margin, never on top-line revenue, so the number survives a finance review.
If your gross margin is 45% and the model finds $4,000 a month in hard savings, that is $21,600 in gross-profit equivalent a year, before the forecast even starts.
Hard savings kept separate
Offset spend and recovered hours sit apart from the forecast, so you can lead with what is already bankable.
Your CFO can draw a line under the hard number and approve the investment on that alone.
12, 24 and 36-month horizons
Payback period and net gain across three years, with every assumption listed in the open.
At 36 months, every assumption is listed line by line so no one can say the number was made up.
A preview of the report
ROI projection
Prepared for Northwind Co
12 months
$000,000
24 months
$000,000
36 months
$000,000
Benefit breakdown
Nine sections. One free report. No sales call required unless you want one.
Your next budget conversation starts here.
Plug in your own baselines. We model the return on gross profit, keep hard savings separate from forecasts, and email you a report built for a finance review.
- This is your business, never a benchmark. Everything runs on what you actually know.
- Finance teams trust margin numbers. This is built to survive that conversation.
- Nothing is shown on screen. The report is yours to read, share, or forward.
Prefer to talk through the numbers? We will run the model with you and walk you through what we find.