Brand Brain / Query Strategy
Rank for the question, not just the keyword.
Buyers ask language models now. This tool maps the queries that matter, sorts them by intent, and ties them straight to the content meant to answer them.
Bring your keywords, however you have them.
Import a SEMrush export or paste a list by hand. The tool takes it from there and starts building the query map around what you already track.
Ingest
Keyword sets
Healthcare compliance
SEMrush · 240 keywords
Marketing ops
Manual · 64 keywords
The questions, mapped by intent.
The model turns keywords into the real questions buyers type, then tags each by cluster, intent, and the LLM platforms most likely to surface it. You see where you can win before you write a word.
- ·Cluster and intent on every query
- ·Tagged to ChatGPT, Claude, Gemini, or Copilot
- ·Linked to the content that answers it
Target queries
Where we can win
how to speed up compliance review
Cluster: compliance · intent: informational
best marketing tool for regulated industries
Cluster: category · intent: comparison
hipaa compliant content workflow
Cluster: security · intent: informational
Keep the winners. Hand off the rest.
Save the queries worth chasing and reject the rest, and the tool exports a Meltwater-ready file for tracking. The content you make can link back to the exact queries it targets.
Export
Saved queries
Get found where buyers now ask.
Search did not disappear, it moved into the chat window. Query Strategy points your content at the answers buyers are already requesting.